About Us
Caring Starts with Quality
Emperor Baby is a trusted baby product brand founded in 2013 by a group of passionate, life-loving young parents who understand exactly what new families need. Built from the perspective of first-time parents, the brand’s mission is simple — to provide practical, safe, and high-quality baby essentials that ease the parenting journey and protect what matters most: your baby.
With our flagship Korean-imported bumper beds and cloud-soft marshmallow pillows, we’ve become a go-to name for parents in Malaysia (including Sabah and Sarawak) and Singapore, especially those seeking mid-range, high-spec products that are safe, stylish, and supportive.
Our commitment goes beyond products. We believe in empowering new parents through guided advice, product tutorials, and after-sales care. Every Emperor Baby item is crafted using materials that are dermatologist-tested, Oeko-Tex certified, anti-dust mite, and safe for babies to chew on.
From bebesup wet wipes tested by Intertek to our Japan-imported microfiber towels, we only offer items that meet the highest international safety standards. Trusted by over 20,000 families, Emperor Baby is more than a brand — it’s a parenting partner.
Our Vision
To become a leading chain of baby stores offering safe, innovative, and high-quality baby products to families across Malaysia, Singapore, and beyond.
Our Mission
To support new parents through thoughtful product design, excellent service, and certified-safe baby essentials — all while delivering peace of mind, comfort, and care for every family.
Globally Recognised Safety
We meet international safety benchmarks including Intertek certification, Oeko-Tex standards, and Korean product safety tests — ensuring every product is safe for your baby’s skin, bite, and environment.
Our Journey So Far
From humble beginnings to becoming a household name, our milestones reflect the love and trust families place in us throughout every stage of their baby’s early years.
Expanding Parenthood Together
At Emperor Baby, we’re taking steps to bring our trusted baby care solutions closer to more families through our upcoming one-stop mother & baby chain stores. These outlets are set to open across various regions, allowing us to directly serve communities with personalized consultation, product trials, and hands-on demonstrations.
Our franchise model is built on our strong brand foundation — over a decade of market presence, proven product performance, and a loyal customer base. With a focus on safe, high-quality, and practical baby goods, our stores will offer curated selections alongside the supportive service parents have come to rely on. This marks a new chapter in our journey — where our values of safety, service, and sincerity continue to grow hand-in-hand with our customers.
Grow With Emperor Baby
We’re open to collaborating with like-minded baby care brands and businesses that share our passion for quality, safety, and innovation — to offer better solutions for growing families together.
